Director / CEO
Broadcaster and journalist Jules Burke has worked for the likes of the BBC, Sky TV and The Sunday Express.
In 2020, she was one of the team who started IGOOBA.COM, with a vision to create a one stop shop for everything to do with health & fitness, trying for a baby and being pregnant.
Having been on a seven-year fertility journey herself, she got frustrated with the lack of companies who were providing independent and honest advice which wasn’t influenced by paid advertising.
The idea was to create a community and entertaining website which was similar in quality to her previous employer the BBC, highlighting the best of everything in the health sector and adding celebrity news and travel tips on everything from spas to wellness retreats and the best holidays worldwide.
Between 2021 and 2023, the community grew beyond her imagination reaching over a million people per month, including more than 200,000 people trying to conceive.
“Listening to our community we realised there was a need for someone to create a Michelin inspired list of premier IVF clinics so people could find the good guys” says Jules.
Since then the ‘BST approved list’ on the homepage of our website has expanded worldwide to cover six countries, highlighting the genuine global centres of excellence.
BST also produces its own tv style reporting on issues close to their hearts because they believe in quality in everything, with a team of travel reporters based in Barcelona and New York. The aim is simple: to help readers get fitter, feel fabulous, unwind and live their best lives.
If you have something you would like us to report on, or a product you think will be useful for other people, please get in touch:
info@igooba.com
Jules Burke
